Here's my earplug story. I used to just wear the foam type, roll it, insert it and go... Well one day I am riding into Pendelton with my boy. He's on his bike, I'm on my old Beamer... There is a stop sign at a funny intersection, and just down the road in the left hand lane is a big sign that is low to the ground... I pulled up, stopped, looked and started to go. My kid was yelling at me, loud enough that people across the street heard him, I didn't. Needless to say, I couldn't see the car and pulled right out, it was really only luck and a quick reaction to whip the bike sideways that saved my ass. Missed me by inches. I could not hear him, seriously, not a bit. Since we were heading to my favorite gun store, I bought both of us a new pair of shooting ear plugs. Now I can hear when I have to, but it reduces the volume while cruising, they are semi-custom and feel great. In fact, they are designed to just stay in, allowing you to have a conversation at normal levels, but cut out the loud noises. I even leave them in when I stop for a quick drink or just run into a store... Plus, at less than $20, they won't break the bank, but because they do have an actual investment, I am more inclined to take care of them.
And kind of like socks, I still find occasionally find a lone foamy in the drier.