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Off-Topic Discussion
Off-Topic Discussion
U.S. National Parks daily/weekly fees to rise ?
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<blockquote data-quote="exskibum" data-source="post: 1381921" data-attributes="member: 383"><p>I've watched 40+ years of the evolving relationship between ski resort day ticket prices and season pass prices. The general trend over that time has been a reduction in the number of day ticket purchases required to equal the pass purchase price. It seems that, at least for day use resorts, the marketers are betting that many pass purchasers will not ski as many days as necessary to "justify" buying a pass. (And in addition to the resorts realizing the cash flow of pass sales earlier, pass buyers are less likely to ski at other resorts for which they must buy day tickets.) Different relative pricing strategies seem to be employed for resorts that are primarily day use vs. those that are primarily destination resorts. It appears that the resorts' marketing departments use sophisticated data based strategies to optimize their revenue streams. Which leaves us to guess at their data points.</p><p></p><p>Maybe the Parks Service marketing gurus figure that enough users will opt for the annual pass and make only one NP visit during the year to outweigh the number of users who will be deterred from visiting due to the relatively high weekly fee price.</p></blockquote><p></p>
[QUOTE="exskibum, post: 1381921, member: 383"] I've watched 40+ years of the evolving relationship between ski resort day ticket prices and season pass prices. The general trend over that time has been a reduction in the number of day ticket purchases required to equal the pass purchase price. It seems that, at least for day use resorts, the marketers are betting that many pass purchasers will not ski as many days as necessary to "justify" buying a pass. (And in addition to the resorts realizing the cash flow of pass sales earlier, pass buyers are less likely to ski at other resorts for which they must buy day tickets.) Different relative pricing strategies seem to be employed for resorts that are primarily day use vs. those that are primarily destination resorts. It appears that the resorts' marketing departments use sophisticated data based strategies to optimize their revenue streams. Which leaves us to guess at their data points. Maybe the Parks Service marketing gurus figure that enough users will opt for the annual pass and make only one NP visit during the year to outweigh the number of users who will be deterred from visiting due to the relatively high weekly fee price. [/QUOTE]
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Off-Topic Discussion
Off-Topic Discussion
U.S. National Parks daily/weekly fees to rise ?
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